Tv Advert Analysed (Christmas John Lewis)

1. Who is the target audience for this advert?

The animated Christmas Tv Advert is targeted at everyone at all ages, both male and female, however more appealing to John Lewis customers. However John Lewis itself is aimed at the middle aged and the older generation, typically with children or grandchildren. All the animals represent every one of us, rushing around getting ready and preparing for Christmas and then so happy when Christmas is finally here. I think that the bears facial expressions at the end illustrates the excitement on peoples faces especially young children on Christmas day when they realise that Santa has been. Seeing other people happy makes us happy.

2. How is the audience being targeted within the advert?

Showing the advert in animation and having a story behind it (friendship) brings the whole family as well as friends together. Christmas time the time of year for family and friends, John Lewis illustrate this friendship within their advert showing that no one should be alone at Christmas and not to forgot to leave anyone out. We can relate and see ourselves in their shoes. We aren’t personally addressed by the advert, as we are looking on and observing whats happening, therefore in some aspects relating to what is shown on screen. The advert appeals to a wide range of people therefore something you could watch with your family and no one would be left out.

3. How is the product/campaign/lifestyle/concept being sold to the audience?

John Lewis’ advert purpose is to tug on your heart strings, connecting the store emotional to its customers. Adding a celebrity icon such a Lily Allen to sing a the song for the advert (remake of somewhere only we know) the remake of this old song brings in younger fans and brings out more awareness of the music. Having a well known song relating to an advert makes the audience more aware of the advert. It also promotes Lily Allen and her music, therefore bringing more views to the advert. The company is a a well known department store than many people shop at especially around Christmas for family presents as they have a wide range of different and unique products different to the high street shops.  There is no speech within this this advert which is a good thing as you are more focused on the visuals rather than the sounds. Furthermore there is links as well as Twitter Hashtags at the end of the advert, this gives a chance for the audience to get involved with the advert. Us as people love this and love to be involved within the media today.

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Tv Advert Analysed (We buy any car)

1. Who is the target audience for this advert?

This Advert is targeted at anyone who is a driver and wants to sell their car. The age range would be over the ages of 18 as this is stereotypically the age where most people are driving. However the advert would appeal more to the older generations above the ages of 25 as many young people don’t have cars to sell as they are only just buying them stereotypically. The advert itself is aimed at both men and women in the UK and US.

2. How is the audience being targeted within the advert?

The audience is targeted in many different ways. They use a normal working women reading the news. She then gets involved with the footballers, therefore showing a subliminal message that anyone can be involved no matter what make or model of your car, the company is open to everyone. They us middle class people over the ages of 25 to promote the advert, to show that this is a stereotypical time to sell your car and buy a new one, they make selling sound easy with minimal steps and fuss therefore drawing you in to sell quicker.

3. How is the product/campaign/lifestyle/concept being sold to the audience?

We Buy Any Car is well known within the UK for its advertisements that make use of repetitive beats. They use a catchy jingle that people will begin to sing along to when the advert comes on the TV, therefore being remembered and stuck on the publics mind. The song itself explains the advert the video is there just to watch but what they want you to do is remember the advert therefore putting most of the information into a short jingle makes it easier for the audience to take in and remember. The advert uses real life people, showing footballers which brings everyone together although the advert has a football theme. There wasn’t any dramatic emotion to this advert. The lightening has been added in ad the advert is filmed in a warehouse. In addition they feature an large white canvas which formation is shown on throughout the advert in addition to the people featuring in it.

Tv Advert Analysed (On your child’s life)

1. Who is the target audience for this advert?

The target audience for this Tv Advert is parents, whom of which have families and children, trying to persuade them to pull out their finger and test their smoke alarms. However any adult can relate to this because it is their reasonability to make sure children are safe and out of danger. You as a viewer watching this, could have a a friend that has a family or be a grandmother, therefore playing your part to remind them to check their fire alarm. Making everyone aware of the issue can prevent future dangers.

2. How is the audience being targeted within the advert?

They use a young innocent child, whom of which is in a burnt room to speak directly to the audience. As we listen to children in this case as they have more effect on us. We reflect on their innocence and know that they aren’t stable enough to cope without support and care provided, giving them a stable start to life. In addition if you have a family you realise the importance of checking your fire alarm as that could be your child killed in a house fire, therefore putting yourself in some else’s shoes.

3. How is the product/campaign/lifestyle/concept being sold to the audience?

At the start of the Tv Advert, we see a young boy giving facts about how many children had been killed in fires last year. The little boy is speaking directly towards its intended audience. Especially when the little boys says repeat after me… You did promise didn’t you? This plays on your mind as guilt as you can’t break promises to a little child and you are made to believe what if that was your child. The language is standard child talk giving it a feel of real life. The advert is made to play with your emotions, and get you to act on the issue. The product is which they are selling in this advert is smoke alarms, these are essential for all homes and should be checked regularly and replaced if broken. The advert is to persuade people to act on the consequences and damage that fires can cause before it is too late as well as informing you of the dangers. The advert uses dull lighting within the room to give it a more realistic feel to the advert.